Thursday, April 13, 2017

32+ Miscellaneous Tweets on Marketing Healthcare IT Products & Services

Summary: This post shares 30+ miscellaneous ideas, tips, and opinions on marketing healthcare information technology products and services. It's a catch all of tweets not categorized in my previous posts.

As noted in my original post, I've sifted through hundreds of tweets shared by attendees at last week’s Healthcare IT Marketing Conference event in Las Vegas.  This is the 5th post presenting what I believe are useful bits of information for those charged with promoting healthcare IT products and services.

Note: A lot of the information, ideas, resources and opinions presented below will be discussed during the #HITsm chat this Friday, April 14th, 2017 at 9:00 am PST where the theme will be Healthcare Content Creation for Audience Economy.

Miscellaneous Tips

Tweet
Handle
Never give clients the answers until you get paid. #consultantlife
@amyinmaine
Solving pain is boring, just increase the fun! Ex. is @CoolestCooler that has bluetooth speaker!
@@professortalk
A press release is the worst way to land a story, says @techguy.
@ssfraser
You need to give yourself space to create...how do we carve out the time. Need diff perspective @stacygoebel
@amyinmaine
Obsessively learn if you want to be a marketing master, says @stacygoebel
@gary_rubin
Stop using "Revenue Cycle Management" and call it what it is: money
@mattybowen
How to know if you are ready for an Agency? Ask yourself, "Are ready to trust others?" @AgencyTen22 #marketingtips
@rn_solutions
Position your marketing around healthcare unanswered questions like quality, cost, care variation issues etc...
@amyinmaine
Read what your customers are reading, not what's important to thought leadership-@ShahidNShah
@bumblepr
Know your goals - it makes it easier to say no to left field requests @SarahDavelaar
@jillareeves
Don't put any text on graphics on FB, says @tinashakour. 20% rule limits reach.
@gary_rubin
Solve the four C's for consumers on mobile - connections, choice, convenience, conversation @bryancohen1
@amyinmaine
Strive for Progress Not Perfection especially in Marketing Totally love this Agile approach. Makes total sense
@colin_hung
#HITMC takeaways: Celebrate wins! Study what goes well. What are we doing right, ask your clients. Show your clients love! #marketingtips
@rn_solutions
Always communicate to the swing group through the eyes and heart of the love group. https://t.co/KmuihEH4Ei
@stacygoebel
Give customers an experience that makes them feel smarter when they're done! - @professortalk
@bfmack
Talk with your customers, not at your customers - @Dennis_IMO
@bumblepr
How to handle “pushback”, you could say, "This is probably not the best idea, let’s try it this way.” @AgencyTen22 #marketingtips
@rn_solutions
For social savvy docs, mentions feed the ego and may give vendors leg up on sales.
@amyinmaine
I wish you not do is stop by my office without an apptointment. Respect the physicians time when try to sell them. #HITMCmarketing
@erinewold

Finding Opportunities

Like this guy!


Tweet
Handle
Find a hurdle that others won't jump. Reminds me of the book "Visioneering" by Andy Stanley.
@stacygoebel
Find a hurdle to jump over that other companies fail to recognize - @professortalk https://t.co/6j61jztlaf
@bfmack
Creativity loves constraints. Embrace your constraints and they will make you great. Be this guy. He's a success. https://t.co/DwyZKJCiOG
@mi_turnaround
To market as an #entrepreneur do more with less and embrace your constraints. https://t.co/x4AlVfRuzN
@Sarahbennight
Leads are only as good as the people you give them to. So true.
@gary_rubin
Build risk into your lives. More great advice from @stacygoebel
@pattyldickerson
We need to give ourselves space to look at things from a different perspective in order to create NEW things. @stacygoebel
@studionorthusa
PREACH: build a relationship IRL! @stacygoebel
@sarahdavelaar
We're in a transition period, that's the reality @Frost_Sullivan #valuebasedcare #healthcare
@galenhealthcare
Pay attention to physician spending trends https://t.co/OuXaTMazUI
@shereesepubhlth
Marketers, point out these inefficiencies. https://t.co/BUzKVkKIvw
@stacygoebel
Please everyone, do this: Embrace transitional ugliness. Via @HelloAxiom88 https://t.co/CKiCdnVfad
@healthitmktg

Quality is Important

Tweet
Handle
Advice from #healthIT press: Proofread! It's a lost art. Proofread press releases, emails, subject lines... (Always a good reminder.)
@mmorris135
Dedicate yourself to be better because it makes a difference! @stacygoebel
@studionorthusa
Hold accountability for what you will deliver to your clients https://t.co/w6zQdeC5ye
@galenhealthcare
Ditch the jargon, report research results
@bocabeachgirlfl
Honesty is the best policy for marketers
@david_c_clifton


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