Thursday, April 13, 2017

Innovation, Inspiration, Champions, & The Importance of Focus in Healthcare Marketing

importance of innovation and inspiration in marketing hitmc healthcare hcmktg
Summary: This post shares 70+ ideas, tips, opinions and other resources about the value of innovation, inspiration, 'champions,' and importance of focus for marketing healthcare information technology products and services. 

As noted in my original post and previous posts, I've sifted through hundreds of tweets shared by attendees at last week’s Healthcare IT Marketing Conference event in Las Vegas.  This is the 4th post presenting what I believe are useful bits of information for those charged with promoting healthcare IT products and services.

Note: A lot of the information, ideas, resources and opinions presented below will be discussed during the #HITsm chat this Friday, April 14th, 2017 at 9:00 am PST where the theme will be Healthcare Content Creation for Audience Economy.


Importance of Innovation in Marketing

Handle
Tweet
@ssfraser
Key to innovation in marketing? Stop sounding like everyone else
@amyinmaine
What is NOT going to change in the next 10 years. #innovate around there. @JeffBezos
@rn_solutions
Explain how innovation works, set up the business case. Don’t make their world more complex. "Do not automate stupidity" @ShahidNShah
@colin_hung
Don't automate stupidity. Get rid of it. THAT's true innovation. @ShahidNShah at #HITMC Love it
@mdeiner
"doing something stupid faster is NOT innovation."
@mmorris135
Q: Is your product ACTUALLY innovative? A: Ask your customers if THEY are able to be more innovative with your product. @ShahidNShah
@amyinmaine
Reflexive #Innovation is habitual or reactionary while inflective innovation is strategic and impactful.
@healthitmktg
Great reminder when meetings are 24/7! "Give yourself space to innovate and be creative" -- @stacygoebel

Marketers Are in The Inspiration Business

Handle
Tweet
@amyinmaine
Find a higher purpose for everything we do. Emotionally connect.
@bumblepr
Great keynote by Dr. Gary Rhodes..."You're not into doing. You need to inspire your customers because that's the future."
@ksucich
You're not just marketing to customers, you're inspiring customers. -Gary Rhodes at
@mi_turnaround
Being exposed to people who get it & feeling less like I work on an island & more like I have access to a really awesome empire. 
@mssoftware
Keynote #hitmc @professortalk Gary Rhoads - "You are in the inspiration business".
@dodgecomm
Great leaders are in the inspiration business. - Dr. Gary Rhodes, BYU #leadership
@cristinadafonte
Inspire people instead of compelling them. Great advice.
@stacygoebel
Defining engagement: I believe. I'm inspired. I do extra. (Mind. Heart. Behavior.)
@nburdette
Engaged customers and employees believe in the org, are inspired, and contribute
@mssoftware
The heart of every good story is emotion. @jpyjr Tell an interesting story.
@sarahbennight
You need to inspire your customers, not just market to them. Dr. Covey
@mdeiner
"We're in the inspire business." Gary Roads
@colin_hung
Great slide on Engagement in the workplace...and specifically Marketing via Stephen Mack Covey - Believe, Inspire, Do Extra cc
@stacygoebel
Inspired workers/customers help make the ORGANIZATION successful (not themselves) https://t.co/BqSz0kBwTA
@colleenkbarry
I was skeptical of value in FB Live before @mdeiner's session this morning - consider me now impressed and inspired. Thanks!
@dodgecomm
Interactions with brands that leave customers feeling smarter inspires passion. How can you make sure this is true for your brand?
@marsinthestars
Love that @jacirusso reminds us to forget demographics in favor of behaviors/emotions. What keeps your audience up at night?

how to define engagement in healthcare marketing hcmktg


Inspiring Your ‘Champions’

Handle
Tweet
@marsinthestars
Let employee brand champions have a role in helping improve user capability/autonomy.
@stacygoebel
Brand champions have PASSION. mojo
@mmorris135
Brand champions need to believe in your products and services, be inspired and contribute to your organizations success
@stacygoebel
Brand champions: no difference between employees and customers.
@mi_turnaround
From Gary Rhoads: employees and customers are your brand champions. Engaged ones are passionate, happy, co-creators.
@stacygoebel
Give your brand champions a BETTER reason to love us.
@nxtlvlbranding
How to create customer engagement: Focus on passion. Never take your eye off brand champions. (Gary Rhodes at #HITMC)
@stacygoebel
How to make brand champions? Lookee here. https://t.co/Yc1H8L2svA
@mmorris135
Needs for high employee/customer brand champions: culture/job fit, social fit, value & support, engagement
@bumblepr
Spend time listening to your brand champions to identify and understand the feelings and emotions of highly engaged members
@sarahdavelaar
We should inspire brand champions (inside & outside of the org), rather than trying to influence them. @professortalk

Inspiring Your Employees

Handle
Tweet
@dodgecomm
To deliver a great customer experience, need to create a great employee experience - Dr. Gary Rhodes
@bumblepr
Find a higher calling for employees and customers
@sarahdavelaar
Cool integration of stories (published on website) into employee intranet, @jpyjr! Great way to do employee advocacy
@wynn_atwork
Employers are in the inspiration biz. When we see momentum, we follow it.
@bfmack
How do we make customer experiences REMARKABLE? - Make EMPLOYEE experiences remarkable! @professortalk
@burtrosen
I believe, I'm inspired, I do extra. The 3 signs of an engaged employee
@bumblepr
Instead of focusing on why people hate us, why not give customers and employees a better reason to love us! #shiftinperspective
@stacygoebel
The future of management: INSPIRATION. Lead with passion if you want passionate employees who create great customer experiences.

Inspiration Creates Passion

Handle
Tweet
@marsinthestars
Through inspiration, we create passion.
@mmorris135
Are your #employees engaged & passionate? Ride the wave!! Follow the momentum & passion to define the future of your brand.
@dodgecomm
Ask: Why are people passionate about your products and services? This will help improve engagement.
@amyinmaine
Don't focus on the negatives, focus on the passion. Sounds like my parenting books.
@bfmack
Engagement is about passion and finding a COMMON higher purpose for employees AND customers! - @professortalk https://t.co/413mPU7JPo
@bfmack
Where does inspiration for passionate engagement come from? The LOVE group! - @professortalk
@wynn_atwork
Where does passionate performance come from? "Communicate to the swing group through the eyes and heart of the love group."
@david_c_clifton
#CorporateAmerica needs to invest more in the education and passion of employees
@david_c_clifton
#Passion is how to get people excited about what you're offering
@sarahbennight
Instead of asking what keeps you up at night, what gets you out of bed in the am. Understand passion for what they do. #personas
@ksucich
It's ok to go with suboptimal solutions if people are passionate about it.
@colin_hung
Less expensive to do more with the ppl who are passionate about company vs do less of things the detractors hate about you @professortalk
@amyinmaine
Let employees give workshops on their passions. Umm...anyone want to practice #triathlon transitions with me?
@mi_turnaround
Momentum is best understood through the eyes & heart of your love group. Focus on the ppl who are passionate. https://t.co/BxjvH8zvHU
@galenhealthcare
Put the microphone in front of your clients @tjustincampbell understand their passion to better engage & educate
@amyinmaine
Successful products solve a specific PASSION in the market? #entrepreneur #increasethefun @professortalk
@mmorris135
To improve employee/customer engagement, find out how you can enhance passion by focusing on most engaged - & improve w/ disengaged.

Focus, Focus, & Focus Again

Handle
Tweet
@cslocumb
Creativity is best when we narrow our focus. I think everything is better when we focus.
@amyinmaine
Focus on the engaged. Disengaged not worth your time/money #marketingtips
@chints2
Focus marketing & strategic innovation on small aspects of healthcare ecosystem-space is too large to fix it all at once @ShahidNShah https://t.co/ADEp7FLDuD
@paulberthiaume
A focus on sales alone inevitably leads to fewer sales. When a company loses its soul, it inevitably loses its brand.
@colin_hung
Don't waste time on Disengaged, they will never buy into your msg. Focus on those u can Swing & who Love u already https://t.co/hqoknxIERk
@bfmack
Let's stop beating ourselves up on why people hate us and wasting our time and energy on those who are disengaged! - @professortalk https://t.co/YYUKMteLvT
@nxtlvlbranding
Simplified design returns more effective marketing! Focus on this: what you are trying to communicate? #designthinking https://t.co/ER5yRnJMdw
@stacygoebel
Spend your time and energy learning from the people who love you. (Not 80% on those who are disengaged.)
@beccamcurtis
Want to create momentum? Focus on those engaged already. #notthehaters #Solutionreach #focusonlove
@burtrosen
Why are we spending all of our time focused on those who don't like us and none of our time understanding those who love us
@paulberthiaume
Why do companies spend 80% time on things On Fire and negative? Success comes from spending 80% of time on POSITIVE experience

Share Your Insight About Healthcare Marketing

Come join the #HITsm chat this Friday, April 14th, 2017 at 9:00am PST and share your insight.


1 comment:

  1. From making it easier for physicians to engage patients to affording busy nurses precious extra time, healthcare mobile apps have come to benefit diverse stakeholders. Hospitals and patients alike benefit from the power of text, voice, data capture, real time critical data access that modern mobility provides. Be it profitability pressures, compliance or patient satisfaction and safety, mobility is geared to address challenges facing healthcare today.

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