Thursday, May 18, 2017

Vendors & Organizations I'm Looking Forward to Meeting at the 2017 AHIP Institute


The 2017 AHIP Institute takes place at the Austin Convention Center June 7th through the 9th. This is the 3rd AHIP Institute in a row I've been privileged to attend.


What Exhibitors Look Interesting to Me?

With all major conferences I attend, I like to share a bit of information about who and what I'm looking forward to 'seeing' and learning about - exhibitors, sessions and people.

The purpose of this blog post is to share my short list of 'must see' organizations at the AHIP Institute along with a short description as to why each organization is of interest to me.

In a future blog I'll share a list of sessions I'm looking forward to attending and why.

2017 AHIP Institute Exhibitors

Long-time Health IT Firm

Availity (1027) - @Availity - https://www.availity.com
A long-time, nuts and bolts healthcare administrative & financial transactions firm evolving into a clinical data integration outfit. Availity has established connections with many providers, patients and payers. Their ability to reach into payer and provider platforms is quite valuable.

Leveraging Social Determinants of Health

Healthify (522) - @healthifyus - https://www.healthify.us/
Company focusing on the importance of addressing social determinants of health. Healthify has a platform to capture and manage social determinants of health for vulnerable populations.

WellTok (807) - @WellTok - https://welltok.com/
Generates and maintains consumer & patient-specific information and connects same with available and relevant benefits, resources and rewards via personalized action plans. This outfit was founded by Jeff Margolis, a person I consider a true healthcare visionary.

Value-Based Care & Reimbursement

Let's face it. Value-based care is here to stay regardless as to what happens with the ACA. I'll venture to say that EVERY exhibitor at the AHIP Institute will have some angle on value-based care and reimbursement. These are the ones I want to learn more about.

Aver Informatics (1236) - @avercloud - https://www.aver.io/
New firm helping healthcare payers and providers design, implement, and administer value-based programs.

CIOX Health (418) - @cioxhealth - https://www.cioxhealth.com
A seemingly boring, non-sexy ‘document retrieval’ firm well-positioned to benefit from value-based care and quality measurement movements. CIOX is a recent mashup of a few companies. I'm interested to learn more about the synergies they've achieved.

A company focused on leveraging quality measures and analytics for value-based care and reimbursement

Long time actuarial, risk management, clinical documentation and coding company providing the healthcare data aggregation and analysis needed for value-based programs. 

Zipari (1309) - @Ziparicohttp://www.zipari.com/
One of only a few firms providing health insurance-specific customer relationship management (CRM) platform. Zipari recently received a large investment. I think they'll be fighting or acquired by Salesforce. My opinion.

Connectors & Collaborators

CAQH (1318) - @CAQH - https://www.caqh.org/
Unique non-profit organization that supports healthcare transformation via collaborative and innovative programs and services. This outfit seem very open and 'giving.'

Healthcare Executive Group (321) - @HCExecgroup - http://www.hceg.org
A group of mid-market healthcare executives organized to share information and advance healthcare innovation . I'll be in attendance at this booth and welcome the opportunity to share more about the Healthcare Executive Group.

Of Special Interest to Me

MarkLogic (1118) - @MarkLogic - http://www.marklogic.com
A developer of an enterprise NoSQL database platform I believe is positioned for a prominent role in the digital transformation of healthcare. I want to learn more about handling semi-structured and un-structured social determinants of health data.

Nitor Infotech (1039) - @nitorinfotech - http://www.nitorinfotech.com/

A software product engineering firm focused on assisting payers, providers and others with ‘productizing’ existing capabilities into marketable and supported COTS products. There is a lot of latent value in the legacy software and process many healthcare firms possess.

Citra (421) - @citrahealth - https://citrahealth.com/ 
This is a company that sells the EZ-NET product that I sold to Quadramed in 1999 and that’s apparently still in use today. I'm interested in learning about their current product portfolio.


Attendee Gathering & Respite Areas

Photo Lounge (610)
Sponsored by NTT Data. Not sure what this is so of course I want to check it out. Seems like I should bring a comb?

Attendee Lounge (525)
Sponsored by Athena Health. Apparently some area to rest and refresh?

But Wait! There's More!

For a complete list of exhibitors at the 2017 AHIP Institute, their booth number and exhibit floor location, check out this interactive map.

You can also consider following me on Twitter where I share as @ShimCode. I'll be sharing more about healthcare data, technology and services leading up to, during and after the 2017 AHIP Institute in Austin.

== == == 
Note: To be sure, there are many great exhibitors and sessions at the AHIP Institute, I'm merely sharing those exhibitors and sessions that appeal to me. If you're reading this far you may think: 'Who cares Steve?' And that's okay. I ask myself the same question sometimes. :)



My AHIP Institute History
At my initial AHIP Institute in Nashville in 2015, I was honored to be among the first group of Social Media Ambassadors (SMA's) engaged by the folks at AHIP. There weren't any SMA's at last years event in Las Vegas but they are back this year. Check out the 2017 AHIP SMA's here.

While last year's event in Las Vegas didn't include social media ambassadors, I'm pleased to see that SMA's are back at this year's AHIP Institute. I was also fortunate to meet an organization in Las Vegas with whom I'll be helping out at this year's event in Austin. I look forward to sharing information and ideas about lowering healthcare costs and improving outcomes.

Thursday, April 13, 2017

32+ Miscellaneous Thoughts on Marketing Healthcare IT Products & Services

Summary: This post shares 30+ miscellaneous ideas, tips, and opinions on marketing healthcare information technology products and services. It's a catch all of tweets not categorized in my previous posts.

As noted in my original post, I've sifted through hundreds of tweets shared by attendees at last week’s Healthcare IT Marketing Conference event in Las Vegas.  This is the 5th post presenting what I believe are useful bits of information for those charged with promoting healthcare IT products and services.

Note: A lot of the information, ideas, resources and opinions presented below will be discussed during the #HITsm chat this Friday, April 14th, 2017 at 9:00 am PST where the theme will be Healthcare Content Creation for Audience Economy.

Miscellaneous Tips

Tweet
Handle
Never give clients the answers until you get paid. #consultantlife
@amyinmaine
Solving pain is boring, just increase the fun! Ex. is @CoolestCooler that has bluetooth speaker!
@@professortalk
A press release is the worst way to land a story, says @techguy.
@ssfraser
You need to give yourself space to create...how do we carve out the time. Need diff perspective @stacygoebel
@amyinmaine
Obsessively learn if you want to be a marketing master, says @stacygoebel
@gary_rubin
Stop using "Revenue Cycle Management" and call it what it is: money
@mattybowen
How to know if you are ready for an Agency? Ask yourself, "Are ready to trust others?" @AgencyTen22 #marketingtips
@rn_solutions
Position your marketing around healthcare unanswered questions like quality, cost, care variation issues etc...
@amyinmaine
Read what your customers are reading, not what's important to thought leadership-@ShahidNShah
@bumblepr
Know your goals - it makes it easier to say no to left field requests @SarahDavelaar
@jillareeves
Don't put any text on graphics on FB, says @tinashakour. 20% rule limits reach.
@gary_rubin
Solve the four C's for consumers on mobile - connections, choice, convenience, conversation @bryancohen1
@amyinmaine
Strive for Progress Not Perfection especially in Marketing Totally love this Agile approach. Makes total sense
@colin_hung
#HITMC takeaways: Celebrate wins! Study what goes well. What are we doing right, ask your clients. Show your clients love! #marketingtips
@rn_solutions
Always communicate to the swing group through the eyes and heart of the love group. https://t.co/KmuihEH4Ei
@stacygoebel
Give customers an experience that makes them feel smarter when they're done! - @professortalk
@bfmack
Talk with your customers, not at your customers - @Dennis_IMO
@bumblepr
How to handle “pushback”, you could say, "This is probably not the best idea, let’s try it this way.” @AgencyTen22 #marketingtips
@rn_solutions
For social savvy docs, mentions feed the ego and may give vendors leg up on sales.
@amyinmaine
I wish you not do is stop by my office without an apptointment. Respect the physicians time when try to sell them. #HITMCmarketing
@erinewold

Finding Opportunities

Like this guy!


Tweet
Handle
Find a hurdle that others won't jump. Reminds me of the book "Visioneering" by Andy Stanley.
@stacygoebel
Find a hurdle to jump over that other companies fail to recognize - @professortalk https://t.co/6j61jztlaf
@bfmack
Creativity loves constraints. Embrace your constraints and they will make you great. Be this guy. He's a success. https://t.co/DwyZKJCiOG
@mi_turnaround
To market as an #entrepreneur do more with less and embrace your constraints. https://t.co/x4AlVfRuzN
@Sarahbennight
Leads are only as good as the people you give them to. So true.
@gary_rubin
Build risk into your lives. More great advice from @stacygoebel
@pattyldickerson
We need to give ourselves space to look at things from a different perspective in order to create NEW things. @stacygoebel
@studionorthusa
PREACH: build a relationship IRL! @stacygoebel
@sarahdavelaar
We're in a transition period, that's the reality @Frost_Sullivan #valuebasedcare #healthcare
@galenhealthcare
Pay attention to physician spending trends https://t.co/OuXaTMazUI
@shereesepubhlth
Marketers, point out these inefficiencies. https://t.co/BUzKVkKIvw
@stacygoebel
Please everyone, do this: Embrace transitional ugliness. Via @HelloAxiom88 https://t.co/CKiCdnVfad
@healthitmktg

Quality is Important

Tweet
Handle
Advice from #healthIT press: Proofread! It's a lost art. Proofread press releases, emails, subject lines... (Always a good reminder.)
@mmorris135
Dedicate yourself to be better because it makes a difference! @stacygoebel
@studionorthusa
Hold accountability for what you will deliver to your clients https://t.co/w6zQdeC5ye
@galenhealthcare
Ditch the jargon, report research results
@bocabeachgirlfl
Honesty is the best policy for marketers
@david_c_clifton


Innovation, Inspiration, Champions, & The Importance of Focus in Healthcare Marketing

importance of innovation and inspiration in marketing hitmc healthcare hcmktg
Summary: This post shares 70+ ideas, tips, opinions and other resources about the value of innovation, inspiration, 'champions,' and importance of focus for marketing healthcare information technology products and services. 

As noted in my original post and previous posts, I've sifted through hundreds of tweets shared by attendees at last week’s Healthcare IT Marketing Conference event in Las Vegas.  This is the 4th post presenting what I believe are useful bits of information for those charged with promoting healthcare IT products and services.

Note: A lot of the information, ideas, resources and opinions presented below will be discussed during the #HITsm chat this Friday, April 14th, 2017 at 9:00 am PST where the theme will be Healthcare Content Creation for Audience Economy.


Importance of Innovation in Marketing

Handle
Tweet
@ssfraser
Key to innovation in marketing? Stop sounding like everyone else
@amyinmaine
What is NOT going to change in the next 10 years. #innovate around there. @JeffBezos
@rn_solutions
Explain how innovation works, set up the business case. Don’t make their world more complex. "Do not automate stupidity" @ShahidNShah
@colin_hung
Don't automate stupidity. Get rid of it. THAT's true innovation. @ShahidNShah at #HITMC Love it
@mdeiner
"doing something stupid faster is NOT innovation."
@mmorris135
Q: Is your product ACTUALLY innovative? A: Ask your customers if THEY are able to be more innovative with your product. @ShahidNShah
@amyinmaine
Reflexive #Innovation is habitual or reactionary while inflective innovation is strategic and impactful.
@healthitmktg
Great reminder when meetings are 24/7! "Give yourself space to innovate and be creative" -- @stacygoebel

Marketers Are in The Inspiration Business

Handle
Tweet
@amyinmaine
Find a higher purpose for everything we do. Emotionally connect.
@bumblepr
Great keynote by Dr. Gary Rhodes..."You're not into doing. You need to inspire your customers because that's the future."
@ksucich
You're not just marketing to customers, you're inspiring customers. -Gary Rhodes at
@mi_turnaround
Being exposed to people who get it & feeling less like I work on an island & more like I have access to a really awesome empire. 
@mssoftware
Keynote #hitmc @professortalk Gary Rhoads - "You are in the inspiration business".
@dodgecomm
Great leaders are in the inspiration business. - Dr. Gary Rhodes, BYU #leadership
@cristinadafonte
Inspire people instead of compelling them. Great advice.
@stacygoebel
Defining engagement: I believe. I'm inspired. I do extra. (Mind. Heart. Behavior.)
@nburdette
Engaged customers and employees believe in the org, are inspired, and contribute
@mssoftware
The heart of every good story is emotion. @jpyjr Tell an interesting story.
@sarahbennight
You need to inspire your customers, not just market to them. Dr. Covey
@mdeiner
"We're in the inspire business." Gary Roads
@colin_hung
Great slide on Engagement in the workplace...and specifically Marketing via Stephen Mack Covey - Believe, Inspire, Do Extra cc
@stacygoebel
Inspired workers/customers help make the ORGANIZATION successful (not themselves) https://t.co/BqSz0kBwTA
@colleenkbarry
I was skeptical of value in FB Live before @mdeiner's session this morning - consider me now impressed and inspired. Thanks!
@dodgecomm
Interactions with brands that leave customers feeling smarter inspires passion. How can you make sure this is true for your brand?
@marsinthestars
Love that @jacirusso reminds us to forget demographics in favor of behaviors/emotions. What keeps your audience up at night?

how to define engagement in healthcare marketing hcmktg


Inspiring Your ‘Champions’

Handle
Tweet
@marsinthestars
Let employee brand champions have a role in helping improve user capability/autonomy.
@stacygoebel
Brand champions have PASSION. mojo
@mmorris135
Brand champions need to believe in your products and services, be inspired and contribute to your organizations success
@stacygoebel
Brand champions: no difference between employees and customers.
@mi_turnaround
From Gary Rhoads: employees and customers are your brand champions. Engaged ones are passionate, happy, co-creators.
@stacygoebel
Give your brand champions a BETTER reason to love us.
@nxtlvlbranding
How to create customer engagement: Focus on passion. Never take your eye off brand champions. (Gary Rhodes at #HITMC)
@stacygoebel
How to make brand champions? Lookee here. https://t.co/Yc1H8L2svA
@mmorris135
Needs for high employee/customer brand champions: culture/job fit, social fit, value & support, engagement
@bumblepr
Spend time listening to your brand champions to identify and understand the feelings and emotions of highly engaged members
@sarahdavelaar
We should inspire brand champions (inside & outside of the org), rather than trying to influence them. @professortalk

Inspiring Your Employees

Handle
Tweet
@dodgecomm
To deliver a great customer experience, need to create a great employee experience - Dr. Gary Rhodes
@bumblepr
Find a higher calling for employees and customers
@sarahdavelaar
Cool integration of stories (published on website) into employee intranet, @jpyjr! Great way to do employee advocacy
@wynn_atwork
Employers are in the inspiration biz. When we see momentum, we follow it.
@bfmack
How do we make customer experiences REMARKABLE? - Make EMPLOYEE experiences remarkable! @professortalk
@burtrosen
I believe, I'm inspired, I do extra. The 3 signs of an engaged employee
@bumblepr
Instead of focusing on why people hate us, why not give customers and employees a better reason to love us! #shiftinperspective
@stacygoebel
The future of management: INSPIRATION. Lead with passion if you want passionate employees who create great customer experiences.

Inspiration Creates Passion

Handle
Tweet
@marsinthestars
Through inspiration, we create passion.
@mmorris135
Are your #employees engaged & passionate? Ride the wave!! Follow the momentum & passion to define the future of your brand.
@dodgecomm
Ask: Why are people passionate about your products and services? This will help improve engagement.
@amyinmaine
Don't focus on the negatives, focus on the passion. Sounds like my parenting books.
@bfmack
Engagement is about passion and finding a COMMON higher purpose for employees AND customers! - @professortalk https://t.co/413mPU7JPo
@bfmack
Where does inspiration for passionate engagement come from? The LOVE group! - @professortalk
@wynn_atwork
Where does passionate performance come from? "Communicate to the swing group through the eyes and heart of the love group."
@david_c_clifton
#CorporateAmerica needs to invest more in the education and passion of employees
@david_c_clifton
#Passion is how to get people excited about what you're offering
@sarahbennight
Instead of asking what keeps you up at night, what gets you out of bed in the am. Understand passion for what they do. #personas
@ksucich
It's ok to go with suboptimal solutions if people are passionate about it.
@colin_hung
Less expensive to do more with the ppl who are passionate about company vs do less of things the detractors hate about you @professortalk
@amyinmaine
Let employees give workshops on their passions. Umm...anyone want to practice #triathlon transitions with me?
@mi_turnaround
Momentum is best understood through the eyes & heart of your love group. Focus on the ppl who are passionate. https://t.co/BxjvH8zvHU
@galenhealthcare
Put the microphone in front of your clients @tjustincampbell understand their passion to better engage & educate
@amyinmaine
Successful products solve a specific PASSION in the market? #entrepreneur #increasethefun @professortalk
@mmorris135
To improve employee/customer engagement, find out how you can enhance passion by focusing on most engaged - & improve w/ disengaged.

Focus, Focus, & Focus Again

Handle
Tweet
@cslocumb
Creativity is best when we narrow our focus. I think everything is better when we focus.
@amyinmaine
Focus on the engaged. Disengaged not worth your time/money #marketingtips
@chints2
Focus marketing & strategic innovation on small aspects of healthcare ecosystem-space is too large to fix it all at once @ShahidNShah https://t.co/ADEp7FLDuD
@paulberthiaume
A focus on sales alone inevitably leads to fewer sales. When a company loses its soul, it inevitably loses its brand.
@colin_hung
Don't waste time on Disengaged, they will never buy into your msg. Focus on those u can Swing & who Love u already https://t.co/hqoknxIERk
@bfmack
Let's stop beating ourselves up on why people hate us and wasting our time and energy on those who are disengaged! - @professortalk https://t.co/YYUKMteLvT
@nxtlvlbranding
Simplified design returns more effective marketing! Focus on this: what you are trying to communicate? #designthinking https://t.co/ER5yRnJMdw
@stacygoebel
Spend your time and energy learning from the people who love you. (Not 80% on those who are disengaged.)
@beccamcurtis
Want to create momentum? Focus on those engaged already. #notthehaters #Solutionreach #focusonlove
@burtrosen
Why are we spending all of our time focused on those who don't like us and none of our time understanding those who love us
@paulberthiaume
Why do companies spend 80% time on things On Fire and negative? Success comes from spending 80% of time on POSITIVE experience

Share Your Insight About Healthcare Marketing

Come join the #HITsm chat this Friday, April 14th, 2017 at 9:00am PST and share your insight.