Monday, July 11, 2016

Twitter Metrics for #HIT100 Top 5 and Their Nominators

source: keepmiddletownbeautiful.com
The top 5 nominees of the 2016 #HIT100 event were announced today and they include the following:

1. Mandi Bishop: @MandiBPro

    Title: Global healthcare analytics consulting division head - Company: Dell Services

2. Christoph Trappe: @CTrappe

    Title: Senior director of content marketing + content creation - Company: MedTouch

3. William G. Esslinger, Jr.: @billesslinger

    Title: Chief Executive Officer - Company: Fogo Data Centers

4. John Nosta: @JohnNosta

    Title: Founder - Company: NOSTALAB

5. Linda Stotsky: @EMRanswers

    Title: CEO - Company: LSC Consulting

What Type of Twitter Activity Do Top 5 Nominees Have?

I used a tool (audiense.com) to pull the Twitter stats on all of the people involved with the #HIT100 event - both nominees and nominators. Here are the key Twitter metrics for the top five #HIT100 nominees. 

Account
Followers
Accounts Followed
Number of Lifetime Tweets
Number of Lists
Number of Tweets per Day
MandiBPro
16789
7765
47805
1933
32.92
CTrappe
65588
26993
68792
2538
29.14
billesslinger
19775
15181
1524
235
0.56
EMRAnswers
14468
7616
38585
1074
15.14
JohnNosta
30913
22940
64608
2182
23.76

In terms of followers and the number of people each Top 5 nominee follows, they're all fairly similar. The major difference shown by the above is the relative dearth of tweets 3rd ranking #HIT100 nominee @BillEsslinger has made and the number of times he's listed by others. Obviously the number of times a person tweets can indicate the amount of information and commentary they are sharing. And the number of lists a person is included on can be a good indicator of their status as an 'influencer.'

Who Nominated the Top 5 on the #HIT100?

When I saw the above, I thought to myself: “What type of Twitter presence do the people who nominated these five individuals have?” So I pulled the Twitter stats on all of the people who nominated each of the five top #HIT100 nominees and calculated the averages of the same stats presented above. Here’s what I found:




Nominators Twitter Statistics
Rank
Account
Nominators
Average Followers
Average Accounts Followed
Average Number of Lifetime Tweets
Average Number of Lists
Average Number of Tweets per Day
1
MandiBPro
67
8407
3637
22924
560
11.7
2
ctrappe
52
13447
9351
31326
1117
29.5
3
BillEsslinger
48
639
421
1509
35
0.7
4
JohnNosta
48
16731
8046
23416
645
13.5
5
EMRAnswers
46
6093
3456
21551
528
12.9

You can see that the 48 people nominating Bill Esslinger had very anemic Twitter metrics compared to those who nominated the other four in the Top 5.

So What Might This Mean?

While you can make your own decision as to what this might means, if anything, it seems to me that for future events where ranking is important and where the ‘winners’ may receive significant media coverage, some type of adjustment might be made based on the social media presence or activity of both nominees and nominators. Yes, what I’m saying is that there should be some sort of entry level qualification to be nominated and that some votes should count for more than others. And I’m sure this won't endear me to certain people.

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