Here's a list of ideas, tips, how-to's and other
considerations regarding preparing for and attending conference events like the 2016 HIMSS
Conference. While I'm unable to acknowledge who came up with each
of these items, many were provided by fellow health information technology
people and social media ambassadors.
Before the Conference
Category
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Hack
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Packing
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Assign every outfit to a day you’ll wear it, then remove at least 2
outfits. Also cut down on shoes!
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Packing
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Bring some medicine for headaches, stomach aches, cramps, etc.
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Packing
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Consider some Doctor Scholl's shoe inserts. They can really help your
feet last longer during long conference days.
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Packing
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Foot roller massage, healthy snacks, oat meal packets and soup
packets to use w/ room coffee maker in the morning.
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Packing
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Foot spray, sore muscle cream, and heavy duty lotion help protect
your feet from the floor and your skin from the dry air!
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Packing
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If you’re worried about what you can’t see in your hotel room, bring
disinfecting spray to remove germs + air spray to make it smell pretty.
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Packing
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Pack an extra charger/battery for your phone! Don't want to run out
while traveling...
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Packing
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Pack Clorox wipes for the oft-touch objects in the room.
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Packing
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Pack snacks & tea, chargers, dollar bills for tipping, &
backups of any materials/files I'll need access to at the show.
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Packing
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Pick a color palette for the trip... makes it more efficient +
provides mix-mix - and - match options on the fly.
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Packing
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Print a packing list for each trip and check things off as you pack.
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Packing
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Roll your clothes...you can fit more in you bag and will eliminate
creasing. Also pack a travel iron!
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Packing
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When you get to hotel , unpack & iron everything immediately -
unplug the alarm clock, make sure you have lots of water and charge your phone
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Packing
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Wrap each shoe in a plastic grocery bag so you can squeeze them into
the corners of your suitcase.
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Physical Aspects
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Make sure to have healthy food in the freezer and house clean for your
return.
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Physical Aspects
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Make sure to pack snacks, mints, reading materials...and
compartmentalize your packing.
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Physical Aspects
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Other than charging all your batteries, pack a tasty lunch/snack for
the plane
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Planning
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Attend as many events, including your local chapter’s event, as
possible. Don’t be shy and introduce yourself to someone who is standing
alone.
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Planning
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Before the event, try to spend as much time as possible with family
and significant others.
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Planning
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Check at the front desk for spare chargers, people leave them in the
room all the time.
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Planning
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Create a clothing calendar for that trip to help minimize
shoes/attire but maximize usage w/o obvious overlap.
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Planning
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Create To-Do lists for week before leaving office; the last day in
office and indexed packing lists.
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Planning
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Don’t forget about LinkedIn. It’s a great social channel for sharing
updates like special events, contests or even just telling people where to
find you at the show.
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Planning
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Have a “rally point”. Meeting someone? Identify a location that’s
easy to find,
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Planning
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Locate a nearby CVS or Walgreens, because you’ll always forget something
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Planning
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Make sure you’ve got everyone’s number. Phone calls and texting will
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Planning
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Making sure all your devices are fully charged, that you’ve figured
out the shortest route between the airport, hotel and the venue.
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Planning
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Map out the nearest Starbucks, pharmacy and 24-hour place to get any
type of food.
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Planning
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Promote teaser blogs or videos before your demos on all social
channels.
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Planning
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Take business cards and the sales collateral and other material you
collect each day, and take a few moments back at your hotel (before you start
the evening), to make a few notes about who you met, any follow-up you might
want to do, etc. Don’t count on just “remembering” everything.
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Planning
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With a show as large as HIMSS, it is important to keep in mind that
the person sitting next to you on the plane, in a coffee shop, or at the gym
could be a prospect, so maintain a friendly demeanor and professionalism at
all times.
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Pre-planning & Travel
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Announce that your company will be there. You can even start a
countdown to the conference to build the excitement.
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Pre-planning & Travel
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Bring a sweater or jacket to every session. So many of those big
conference rooms are FREEZING. Recommend layers. You can take one off and put
it in your backpack or bag.
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Pre-planning & Travel
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Consider investing in a nice looking backpack or messenger bag.
You’ll need it for chargers, snacks, water bottles, jackets, etc. And all
those conference materials and vendor handouts.
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Pre-planning & Travel
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Don’t be fooled by maps. Get clear directions to where you are going.
This applies to buildings and vendor booths.
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Pre-planning & Travel
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Don’t forget space for the freebies. Only pack your bag half fill
with clothes to make room for them. And be choosy about what you take. If
there’ something really good, take as many as they’ll let you get away with.
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Pre-planning & Travel
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Maximize conference benefits: pick up new skills, learn about trends
in your field, and make networking contacts
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Pre-planning & Travel
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Plan ahead for quick trips to charge your phone/device charge and get
a snack.
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Pre-planning & Travel
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Set aside a “vendor block”. HIMSS conferences have LOTS of vendors
which means lots to discover as well as specific vendors you'll want to see.
Pick a 2+ hour block out of your schedule to do nothing but walk the vendor
hall. And make sure you have some downtime after that block too. This is
easier than trying to sneak in vendor visits between sessions.
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Pre-planning & Travel
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Start following the keynote speakers and listening to what they have
to say about the conference.
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Pre-planning & Travel
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Start following the press that will be attending and start commenting
on their work – when appropriate.
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Pre-planning & Travel
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Wear comfortable shoes and dress in comfortable, wear nice-looking
clothes!
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During the Conference
Category
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Hack
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At the Show
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Pin the posts that are the most important during the show. For
example, booth number or where to find you after the show.
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At the Show
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Use Twitter as home base for unique freebie contests. For example,
10th person to RT this tweet gets a free umbrella. Tip: Make sure to use a
hashtag specific to your contest and brand for maximum visibility.
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Conference Sessions
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Always be your best bet when the going gets rough!
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Conference Sessions
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Consider occasionally splitting your sessions. If the first speaker
of one session is interesting, and the third speaker of another, get up and
go to the other session. Make sure you sit at the back of the room so you can
leave unobtrusively between sessions. Do not do this all the time, because
you want to end the session in a room with people you want to talk with.
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Conference Sessions
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Don’t be afraid to leave a bad session. If it is clear that a session
is not what you thought it would be, leave. Go to one of your second choice
sessions and do not spend 30-60 minutes sitting in an unproductive session.
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Conference Sessions
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Don’t tweet about how bad a session is; but if the speaker doesn’t
show or something similarly disastrous happens, alert others to that so they
do not waste their time walking down there.
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Conference Sessions
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Find booth numbers and plan your route (it’s a big floor).
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Conference Sessions
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Focus. Is there something specific you’re hoping to see on the vendor
floor?
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Conference Sessions
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Go to a session that has a subject you know little or nothing about;
you just might learn something and find a new passion.
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Conference Sessions
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Pick out alternative sessions to attend if your first choice doesn’t
work out, and plan your route to get there quickly. Sometimes the room is
full. Sometimes presenters don’t show. Sometimes the session just plain sucks
and is nothing like the description. So have backup plan.
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Conference Sessions
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Skip the Keynote!
Unless you have a good way to pass the time, skip the keynote. You’ll
spend more time waiting around than listening to the keynote. You can listen
to the keynote online later on. Or catch the highlights on Twitter.
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Conference Sessions
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When you’re in an awesome session, tweet about it. People stuck in
bad sessions will see your tweet and can move to your room to see a great
speaker they would have otherwise missed.
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Conference Sessions
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You can attend an event with a drink in hand, but you don't have to
keep refreshing it!
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Networking
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Always remember the first law of socializing: act like a host. This
means taking the initiative and introducing yourself to others. Be sure to
remember the people you do know and that you’ve met before – including those
in your online social circles.
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Networking
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Be as “socially generous” as possible. It almost never
"costs" anything to invite someone along, bring them into a
conversation, introduce them to a colleague, connect them to someone of
common interests, etc.. People always remember these kinds of things and what
goes around comes around
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Networking
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Be nice and introduce others to other folks you know.
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Networking
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Buddy Up with a “Wing-Person”
Hunters and gatherers often roam in packs to maximize opportunity;
and they join and leave groups as specific needs evolve. Be a hunter or a
gatherer at the conference: consider hooking up – for 10 minutes or 2 hours -
with one or more people you meet as you roam the conference.
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Networking
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Consider making a list of all those you want to keep an eye out for.
It’s easy to forget while being overwhelmed with all that’s going on.
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Networking
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Consider reaching out to those you know you want to meet in advance.
Ask them about a recent publication or their interest in your area of
expertise. Sometimes they'll ask to meet you at the conference
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Networking
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Deal with Lines When You Must
You can’t get away from lines. So you may as well embrace them. Chat
it up with those around you. Consider this: Out of the hundreds of sessions
at this conference, you and your “line-mates” have chosen what’s at the end
of this particular conference line you’re waiting in. There’s your
ice-breaker.
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Networking
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Don’t be afraid to approach strangers.
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Networking
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Don't forget your business cards. And bring waaaaay more than u think
u need!
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Networking
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Give More Than You Take
When meeting new people, listen to understand and not just to
respond. Ask questions to help yourself remember your new contact. It’s not
enough to just learn how someone can help you out but also how you can help
them.
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Networking
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Have a System for Organizing New Contacts
As you walk the booths, wander the conference center and attend
sessions you’ll be collecting a lot of business cards. Develop a system so
you know which contacts you want to follow up with. Consider sending off a
quick email or text to potentially high value contacts at the end of the day.
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Networking
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Keep in mind that schmoozing is important and okay. Check out other
people's nametags so you know who they're. Be sure to wear your nametag in a
prominent spot so others can identify you.
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Networking
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Look for semi-professional social gatherings like user group
meetings, meetups, sub-discipline meetings, etc. There are many unofficial
and official tweetups in various public areas and restaurants near the
conference and they're a good way to force yourself out of room service and
into meeting more people
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Networking
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Make a point of asking everyone (in elevators, crossing the street
between hotels, waiting in lobbies, airport shuttles, etc.), “Are you here
for the HIMSS conference?"
Most likely they will be and it's fascinating to learn why they're
attending. Perhaps you have something in common and it'll be a face to smile
at if you meet later on in the conference. Even if they're not affiliated
with the conference, you'll probably have a chance to explain why you're in
town and it will make it that much easier when you do talk to someone at the
conference.
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Networking
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Make time to socialize outside your pack. If there’s a luncheon, let
them know you are going to sit with others to spread your wonderfulness.
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Networking
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Network to Expand Your Mind
Make an effort to meet people outside of your own circle. By putting
yourself in unknown spaces with unfamiliar people you’ll enjoy a different
perspective and expand your thinking.
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Networking
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Never pass up an opportunity to go out with a group to eat or have a
drink.
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Networking
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Prepare a question ahead for someone important that you know will be
at the conference. Most people encourage questions related to their presentations--even
a couple of days later in the hall.
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Networking
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Reach Out to Speakers and Presenters
Make even the smallest effort to connect with the speakers and
presenters. If you arrive early and see someone milling around at the front
of a room, it’s probably a speaker or support person. Go ahead and introduce
yourself. During the session, tweet a question or comment at the presenter.
Thank them afterwards.
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Networking
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Recognize and celebrate the fact that the most important and enjoyable
part of the annual meeting is the stuff that occurs OUTSIDE of the sessions
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Networking
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Remember that it's OK to engage people in serious conversations about
what they do, what they think about, etc.
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Networking
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Talk to the celebrities of your profession. Those hot shot people who
do keynotes, lightning talks, etc? They’re normal people too. And most of
them are very excited about what they do and want to share with others, so
they can give you some great conference advice.
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Networking
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Want an easy excuse to talk to industry celebrities? Do a photo
safari. Set a goal to collect as many pictures as you can of yourself with
those industry celebrities. Feel free to even tell them that you are doing a
photo safari, it makes a good ice-breaker. It will also help you plan out how
to meet these people.
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Networking
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When you meet someone new, even if your interests are a far apart,
you can always say "Have you met so and so? You should. I'll introduce
you when I see you together." And then, when you do, they'll possibly be
grateful for the intro, and they’ll definitely remember your service.
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Networking
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While listening to presenters, try to look wise--frown, nod, take
notes. :)
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Physical Aspects
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Comfortable Shoes
Conferences are usually synonymous with huge hotels or convention
halls. You may have to walk close to a mile just to get to the location. Then
there are the 1000’s and 1000’s of step around the exhibit floor and to/from
the sessions. Comfortable shoes are a must, otherwise your feet will be
crying by the end of the day. If you have to wear heels, slip some flats or
flip-flops in your bag for the commute.
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Physical Aspects
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Dress for success. Dress smart. Look Mahvelous too!
Does anyone really need to be told how to dress for a HIMSS
conference? Who’d be so presumptuous to suggest how someone should dress? Billy
Crystal summed it up pretty good with his: “It’s always better to look good
than to feel good,” you may want to just worry about how you look from the
ankles up.
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Physical Aspects
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Keep Your Heart Warm and Your
Feet Cool
Conference halls are always either freezing cold or boiling hot,
never much in the middle. Thus, wearing layers are probably the best way to
stay comfortable. Make sure your underlayer is appropriate in case you have
to lose your sweater. Ladies – and guys very comfortable with their
masculinity - can keep a pashmina in their bag in case a room is cold.
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Physical Aspects
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Know Your Limits
Most who’ve gone before will agree: one day at HIMSS is much more
physically intense than an average day at your regular job. Getting the most
benefit from the conference dictates that you treat it as a marathon not a
sprint. Be sure not to ruin the next day by cramming too much into the day
before.
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Physical Aspects
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Make sure to eat breakfast and carry some protein bars or energy bars
on/near your person.
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Physical Aspects
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Pace themselves in ALL ways - especially the opening reception – avoid
too much alcohol
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Physical Aspects
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Plan for Feeling Lousy
No one ever expects to feel under the weather but it may happen. Make
sure you have a few medicinal items handy so you can avoid wasting time
trying to find them and hasten your return to feeling better. Some ibuprofen
and antacid like Tums can work miracles on a headache, minor aches and pains
from walking and/or that side dish you should have left on the side. Some
swear by Emergen-C to get them through that post lunch slump. Consider
bringing a supply of those few medicines we all know work for us.
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Physical Aspects
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Sleep, easy on the alcohol, coffee, lots of water, redbull repeat
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Physical Aspects
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Snacks and Water
Plan ahead and bring a few good snacks with you. If you have the
capacity, consider bringing a couple bottles of water with you. You’ll have
it when you want it and save time and money too. Lines will be long –
especially around the noon hour – so consider eating “off cycle” which should
be easier if your from a different time zone. Keep snacks like nuts, a
protein bar, and maybe even a few candy bars to slap that 2:30 feeling with
when it comes along.
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Physical Aspects
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Take the time to eat meals as close to your regular at-home schedule as
possible
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Physical Aspects
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Treat the day as "business" not a "party."
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Planning
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There’s No Place Like Home
Establish a home base at the conference center to which you can
retreat at any given time. A centralized spot or a random seating area off on
the perimeter can be a much-needed refuge from the madness.
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Post-show followup
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Make that connection on LinkedIn with a personalized note or unique
follow-up. Follow the same people on Twitter and like their Facebook pages.
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Post-show followup
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Now that you and your PR company have scored some excellent coverage,
it’s time to share it on your social media channels.
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Post-show followup
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Now that you’ve had a week of non-stop learning you can pull all of
that information together. Tip: Instead of writing a round-up blog, try a
unique SlideShare summary that you can share on your social channels.
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Post-show followup
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Pull together a quick 1-minute video of the highlights from the
conference and showcase it on your social channels.
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Pre-planning & Travel
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Emergen C, probiotics, fiber drinks, cough crops, cold medicine. Pack
stays in the suitcase always.
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Scheduling
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Be Open to Serendipity
Since you’ve left a little time in your schedule, walk around the
conference center. Hang around the entrance to meeting rooms and exhibit
halls. There's a lot going on in the hallways, lobbies, meeting areas and
eating areas. Underestimating the occurrence and power of serendipity can be
a mistake
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Scheduling
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Leave Some Wiggle Room in Your Schedule
It’s common for most people to make a conference schedule that lists
all the presentations, sessions and vendor booths you want to attend. But
adhering to a rigid schedule may not be the best option. So don't
overschedule yourself with meetings and parties. Meetings shouldn’t last more
than 10 to 30 minutes. Up to half of you time should be unscheduled. You’ll
likely get more out of the conference by deviating from your original plan a
bit.
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Social Media
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Follow the conference back channel on Twitter where you can found out
about neat things on and off the agenda. Sometimes there is a Tweet Up before
the conference, a gathering where people can put faces to handles for
conference twitter users.
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Social Media
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Tweet. If you don’t use Twitter, start learning, because a conference
is one of the most useful professional situations for twitter.
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Social Media
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Use Twitter socially. You can find out about networking opportunities
and where people are going for dinner or early evening drinks. This is
especially a great tool for the introverted, as you can gather good
information and focus your social time to be as effective as possible before
you start to tire out.
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Warning…Warning!
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When you hear yourself say the words "I'll just have one
more" stop and say "never mind, I'll take the check"
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At The End of Each Day
Category
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Hack
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Planning
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End each working day by reviewing your notes, the panels you
attended, the people you talked to, etc and jotting down action items or
ideas to bring back to the office.
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Planning
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Reviewing your notes at the end of the day nets better results than
doing it at the end of the conference. Once you’re back in the office, it’s
too late — the pressing matters of the delayed work waiting for you will be
overwhelming.
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Warning…Warning!
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A late night in the bar will trash you for the whole of the following
day.
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Warning…Warning!
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Don’t make non-work plans for the evenings.
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Warning…Warning!
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Don’t use a professional event as your opportunity for social justice
warrioring or politicking or proselytizing.
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Warning…Warning!
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Take It Easy On the Booze
It really is a small world. And cameras and videos are running
everywhere. Don’t accidentally embarrass yourself to the point where you have
to apologize to others.
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Warning…Warning!
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Think twice about going to the hotel bar after 9pm to talk further
with conference people. This is generally when the hooking-up-at-conferences
stuff starts getting kicked off
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After the Conference
Category
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Hack
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At the Show
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Sharing is caring. Make sure that you are commenting and re-tweeting
and sharing posts while you are at the show.
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Decompression techniques
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Consider telling people that you’re coming a day or two AFTER your
actual return date. So you can have some time to relax and get back in the
groove.
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Decompression techniques
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Set an “out of the office” message the 1st day back home. Use that
day to sleep, decompress, unpack, and give your brain a break.
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Post-show followup
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Follow up on Linkedin, Twitter, and email. Send something clever,
make appointments with new leads.
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Post-show followup
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Follow up with those you promised to follow up with. The sooner you
do that, the more respect you gain from your contact.
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Post-show followup
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People love seeing pictures of themselves.
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Post-show followup
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Share stories + pics. Follow up on conversations. Write thank u
notes. You can always send it to their
company addresses & those are always online
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Post-show followup
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Write a blog post, share media from the show, and send thank you
notes to friends and partners
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Hi, Steve. This is really very important information you provided here. I hope your shared information related to before, during and After the conference is really helpful.Thanks a lot.
ReplyDelete"Consider some Doctor Scholl's shoe inserts. They can really help your feet last longer during long conference days."
ReplyDeleteThese are an absolute must! I didn't even try them until recently but they make such a huge difference.