Tuesday, April 11, 2017

Content, Insight, Opinions, Tips & a Bit of Wackiness from #HITMC

Read this post and the next handful of posts over the next week and you'll learn a LOT about marketing healthcare IT products and services.

The tweets emanating from last week’s Healthcare IT Marketing Conference event had a SHIT TON of good information for those of us involved with healthcare information technology, creating content in support of healthcare IT and promoting its use and acceptance.

I've screen scraped all tweets tagged with #HITMC from Wednesday, April 5th through Friday, April 7th into a structured format and ran a few ‘categorization algorithms’ to group them into various categories based on my knowledge and interpretation.

Note: Since I was scheduled to participate on a panel at the HITMC event and was unable to make it to Las Vegas last Thursday, this post and the following related posts are my amends to HITMC registrants and others for not making it to the HITMC event last week.


Come join the #HITsm chat this Friday, April 14th, 2017 at 9:00am PST to share and learn more about healthcare IT marketing and messaging.

Note: Click on the following "Post n -..." to access each post.


Post 1 – Content Creation <= Click for details

  • Developing a Content Strategy 
  • Using Expert SME's to create content 
  • Messaging including using Twitter Direct Messages 
  • Importance of Personalizing Content 
  • Repurposing Content 
  • Content Creation Tips 
  • Types of Content: Earned, Paid/Sponsored 
  • The Growing Importance of Video 
  • Case Studies 
Post 2 – Buyer Personas, Customer Journeys & Targeting <= Click for details

Post 3 – Partnering and Pitching Others <= Click for details

Post 4 – Inspiration and Focusing on Innovation 
<= Click for details
  • Innovation in Marketing 
  • Inspiration 
  • Champions, Influencers and Employees 
  • Passion
Post 5 – Tips, Tips & More Tips <= Click for details
  • Addressing Opportunities 
  • Communicating 
  • Customer Experience 
  • Quality
Post 6 – Miscellaneous
  • Artificial Intelligence in Marketing 
  • Disruption 
  • HIMSS17 
  • Interoperability 
  • OKRs – Objectives & Key Results 
  • Payviders 
  • Quotes 
  • Readmission 
  • Sales Support 
  • Tools 
  • Value-based Care 
Post 7 – Reference Information

Post 8 – Closing Grab Bag Catch-All
  • Green?
  • Opinions
  • Travel
  • Unconventional
  • Zapped!

More to Come!

Since there are quite a few tweets, I thought I’d share them across a handful (actually almost two handfuls) of blog posts. Since the theme of this Friday’s #HITsm tweet chat is about the HITMC chat, I’ll try to kick out all these posts prior to the #HITsm chat of Friday, April 14th at 9:00am PST.

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