As noted in my original post, I've sifted through hundreds of tweets shared by attendees at last week’s Healthcare IT Marketing Conference event in Las Vegas. This is the 5th post presenting what I believe are useful bits of information for those charged with promoting healthcare IT products and services.
Note: A lot of the information, ideas, resources and opinions presented below will be discussed during the #HITsm chat this Friday, April 14th, 2017 at 9:00 am PST where the theme will be Healthcare Content Creation for Audience Economy.
Miscellaneous Tips
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Never give clients the answers until you get paid.
#consultantlife
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@amyinmaine
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Solving pain is boring, just increase the fun! Ex. is
@CoolestCooler that has bluetooth speaker!
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@@professortalk
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A press release is the worst way to land a story, says @techguy.
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@ssfraser
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You need to give yourself space to create...how do we carve out
the time. Need diff perspective @stacygoebel
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@amyinmaine
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Obsessively learn if you want to be a marketing master, says
@stacygoebel
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@gary_rubin
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Stop using "Revenue Cycle Management" and call it what
it is: money
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@mattybowen
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How to know if you are ready for an Agency? Ask yourself,
"Are ready to trust others?" @AgencyTen22 #marketingtips
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@rn_solutions
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Position your marketing around healthcare unanswered questions
like quality, cost, care variation issues etc...
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@amyinmaine
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Read what your customers are reading, not what's important to
thought leadership-@ShahidNShah
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@bumblepr
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Know your goals - it makes it easier to say no to left field
requests @SarahDavelaar
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@jillareeves
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Don't put any text on graphics on FB, says @tinashakour. 20%
rule limits reach.
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@gary_rubin
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Solve the four C's for consumers on mobile - connections,
choice, convenience, conversation @bryancohen1
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@amyinmaine
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Strive for Progress Not Perfection especially in Marketing
Totally love this Agile approach. Makes total sense
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@colin_hung
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#HITMC takeaways: Celebrate wins! Study what goes well. What are
we doing right, ask your clients. Show your clients love! #marketingtips
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@rn_solutions
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Always communicate to the swing group through the eyes and heart
of the love group. https://t.co/KmuihEH4Ei
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@stacygoebel
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Give customers an experience that makes them feel smarter when
they're done! - @professortalk
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@bfmack
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Talk with your customers, not at your customers - @Dennis_IMO
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@bumblepr
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How to handle “pushback”, you could say, "This is probably
not the best idea, let’s try it this way.” @AgencyTen22 #marketingtips
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@rn_solutions
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For social savvy docs, mentions feed the ego and may give
vendors leg up on sales.
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@amyinmaine
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I wish you not do is stop by my office without an apptointment.
Respect the physicians time when try to sell them. #HITMCmarketing
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@erinewold
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Finding Opportunities
Like this guy!
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Find a hurdle that others won't jump. Reminds me of the book
"Visioneering" by Andy Stanley.
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@stacygoebel
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Find a hurdle to jump over that other companies fail to
recognize - @professortalk https://t.co/6j61jztlaf
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@bfmack
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Creativity loves constraints. Embrace your constraints and they
will make you great. Be this guy. He's a success. https://t.co/DwyZKJCiOG
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@mi_turnaround
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To market as an #entrepreneur do more with less and embrace your
constraints. https://t.co/x4AlVfRuzN
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@Sarahbennight
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Leads are only as good as the people you give them to. So true.
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@gary_rubin
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Build risk into your lives. More great advice from @stacygoebel
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@pattyldickerson
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We need to give ourselves space to look at things from a different
perspective in order to create NEW things. @stacygoebel
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@studionorthusa
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PREACH: build a relationship IRL! @stacygoebel
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@sarahdavelaar
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We're in a transition period, that's the reality @Frost_Sullivan
#valuebasedcare #healthcare
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@galenhealthcare
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Pay attention to physician spending trends
https://t.co/OuXaTMazUI
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@shereesepubhlth
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Marketers, point out these inefficiencies.
https://t.co/BUzKVkKIvw
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@stacygoebel
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Please everyone, do this: Embrace transitional ugliness. Via
@HelloAxiom88 https://t.co/CKiCdnVfad
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@healthitmktg
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Quality is Important
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Advice from #healthIT press: Proofread! It's a lost art.
Proofread press releases, emails, subject lines... (Always a good reminder.)
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@mmorris135
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Dedicate yourself to be better because it makes a difference!
@stacygoebel
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@studionorthusa
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Hold accountability for what you will deliver to your clients
https://t.co/w6zQdeC5ye
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@galenhealthcare
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Ditch the jargon, report research results
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@bocabeachgirlfl
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Honesty is the best policy for marketers
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@david_c_clifton
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