Note: Special thanks to all contributors. See Part 1 for disclaimer.
Approaching and Supporting Healthcare Consumers
Be very discerning and specific about what matters to consumers, and FOCUS on delivering THOSE solutions. @WellPoint
Schneider: Our responsibility is to be very specific about what problems we’re solving for the consumer, and what tech to apply
Schneider @WellPoint "#healthcare consumers don't always know what they need, we need to make strategic bets"
"Jury's out on what exactly consumers want." - @IBX Disagree. Think issue lack of recognition of individual needs, preferences.
Hear "we need to sell TO". MY belief: offer solutions so compelling that consumers "sell" themselves, & sell YOU on new ideas.
#HIX product differentiation: when many elements of plan design mandated, creativity needed. @warrensmithd http://t.co/RkrlhcDisZ
Ignagni: The role of health plans is to support consumers by helping them navigate though a complex delivery system.
Customers crave any signal you send that you share the human experience. #Truth from @FastCompany founder
Open #health #data funnel. Give consumers more info, not less. Then reverse the flow: experts should listen. http://t.co/OSr4oOpIx4
What if we customized #health plan consumer experience by life stage, rather than just #chronicdisease or condition? - @SusannahFox
It's a familiar story: #patients want #data access, they request access, but still very hard to GIVE them access. #interoperability
Transparency and Pricing
Schneider: Our responsibility is to be very specific about what problems we’re solving for the consumer, and what tech to apply
Schneider @WellPoint "#healthcare consumers don't always know what they need, we need to make strategic bets"
"Jury's out on what exactly consumers want." - @IBX Disagree. Think issue lack of recognition of individual needs, preferences.
Hear "we need to sell TO". MY belief: offer solutions so compelling that consumers "sell" themselves, & sell YOU on new ideas.
#HIX product differentiation: when many elements of plan design mandated, creativity needed. @warrensmithd http://t.co/RkrlhcDisZ
Ignagni: The role of health plans is to support consumers by helping them navigate though a complex delivery system.
Customers crave any signal you send that you share the human experience. #Truth from @FastCompany founder
Open #health #data funnel. Give consumers more info, not less. Then reverse the flow: experts should listen. http://t.co/OSr4oOpIx4
What if we customized #health plan consumer experience by life stage, rather than just #chronicdisease or condition? - @SusannahFox
Savvy plans can also segregate members/customers by
psychographics along w/ geographics.
Transparency and Pricing
Natalie Schneider @WellPoint "#healthcare transparency: consumers want to see hospital, price, quality info online"
#Healthcare cost transparency - @WellPoint studied $ info requests, found consumers seek this data primarily to find/eval #HCPs.
Hitting the Target: Bring down price increases, improve safety and effectiveness, reduce variation, root out fraud, increase value.
Can't have affordable coverage w/out affordable prices. Same #health plans, same benefits, very different pricing. Unsustainable.
Telehealth, Remote Monitoring and Digital Health
#Healthcare cost transparency - @WellPoint studied $ info requests, found consumers seek this data primarily to find/eval #HCPs.
Hitting the Target: Bring down price increases, improve safety and effectiveness, reduce variation, root out fraud, increase value.
Can't have affordable coverage w/out affordable prices. Same #health plans, same benefits, very different pricing. Unsustainable.
Telehealth, Remote Monitoring and Digital Health
Laser focus on "what matters most" for @WellPoint consumers: remote monitoring, telemedicine, transparency solutions.
Consumers seem more receptive to #digitalhealth solutions when introduced by #HCP, not #health #payer. - @IBX on adoption
Schulte: There’s a latent demand among family caregivers to be able to leverage remote monitoring, other complementary mobile tech.
CMS now reimbursing for remote chronic care management. Learn more at the ALbooth #115 at AHIP http://t.co/LQrekIZxcQ
"Telehealth, it's all about the data" #TeleDoc CMO
Complexity of #HIX, via #wordle. - @warrensmithd @hcentive http://t.co/wIakSQXPrl
Comment: Is anyone surprised that "834 Daily Membership File Error Reporting" is a complex and frequent topic?
Weekly #telemedicine, real-time glucose/BP alerts to care team, #diabetes #patients hub. BYOD next frontier. http://t.co/PZoCNSMk6L
What's Next?
Consumers seem more receptive to #digitalhealth solutions when introduced by #HCP, not #health #payer. - @IBX on adoption
Schulte: There’s a latent demand among family caregivers to be able to leverage remote monitoring, other complementary mobile tech.
CMS now reimbursing for remote chronic care management. Learn more at the ALbooth #115 at AHIP http://t.co/LQrekIZxcQ
"Telehealth, it's all about the data" #TeleDoc CMO
Complexity of #HIX, via #wordle. - @warrensmithd @hcentive http://t.co/wIakSQXPrl
Comment: Is anyone surprised that "834 Daily Membership File Error Reporting" is a complex and frequent topic?
Weekly #telemedicine, real-time glucose/BP alerts to care team, #diabetes #patients hub. BYOD next frontier. http://t.co/PZoCNSMk6L
What's Next?
In the next 2 or 3 parts, I’ll share select tweets from the OpsTech conference on healthcare policy, patient engagement, healthplans and payers, pharmaceuticals, innovation, miscellaneous statistics, and some interesting reads and reference materials.
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